your AI accelerator
From AI uncertainty to a board-ready roadmap in six weeks.
Fixed price, fixed scope. AI and organisation-change experts.
The pressure
Under investment, the clock is already running.
Companies are under pressure to integrate, grow, and hit hard EBITDA targets. AI adds another layer of risk for the unprepared, and a real advantage for the ones who know where the value sits. Doing nothing has stopped being an option.
Pilots that don't pay back
POCs and pilots consume budget and attention without returning value the board can see.
Teams pulling in different directions
People need realigning around where AI actually helps, rather than another tool bolted onto old processes.
A board that needs answers
On a timeline measured in quarters, not years, with a clear view of value, risk, and what to fund next.
The AI Firestarter
A fixed-price, fixed-scope engagement, from curious to ready to act.
In six weeks, Firestarter takes one business unit, team, or location from curious about AI to ready to act. Five foundations, converging on a single outcome.
- 01
Training and AI literacy
Your exec and board fluent in what AI can and cannot do for the business.
- 02
Competitor benchmark
Your AI maturity, measured against your peer group.
- 03
Policy, regulation and governance
Reviewed against the EU AI Act, and written where it is absent.
- 04
Process and agent readiness
The easy wins, and the processes to redesign first.
- 05
Data and technology readiness
AI-readiness, tooling, and shadow-AI risk. Optional, and run with your IT team.
The outcome
A board-ready AI roadmap you can lead and invest behind.
One fixed price for the full scope, agreed before the work starts. The number is for the call.
Why us
There isn't another team like this.
Most AI-adoption support covers one base: the technology, the change, or the sector. Firestarter brings all three into the room, at partner level. It is a small, senior firm built for the mid-market, with no ambition to grow into a big-four practice, a systems integrator, an offshore pure-play, or a sector boutique.
Derisked AI adoption, from the outset.
Three kinds of expertise, in the same people.
Each of the three is easy enough to find on its own. Together, at this level of experience, they are rare, and the combination is what derisks AI adoption from the outset, where value is won or lost.
AI domain knowledge
What AI can and cannot do, and where the value is actually real.
People-change experience
Adoption is a change problem before it is a technology one. Firestarter has run those changes.
Business-domain expertise
Firestarter speaks the language of your operations, and of your board.
- 01
Two partners on every team
Two partner-level people on each AI Firestarter, committed for the full engagement, so the team that pitches is the team that delivers.
- 02
No pyramid
The big firms lean on pyramids of junior consultants because their economics demand it. Firestarter's economics do not, so the people who scope the work are the people who do it.
- 03
Senior by design
None of this survives at big-four scale, which is why the large firms cannot offer it. Staying focused on the mid-market is deliberate, and it is what keeps every team senior.
After the roadmap
The roadmap is where the work starts.
The roadmap opens a managed path, so the engagement is not a diagnosis you are left to act on alone.
- 01
Embed adoption
Turn the plan into new ways of working, function by function, until AI is part of how the business runs.
- 02
Measure the returns
Track the value AI actually returns against the roadmap, so the board can see the payback.
- 03
Keep it current
Refresh the competitor benchmark and governance as the market and the regulation keep moving.
The platform
Ember, the platform built around each role.
The engagement lights the fire; Ember keeps it burning. It pairs with each person by role, industry, and where they are on their AI journey, connects to your own data, and moves faster than off-the-shelf AI.
- 01
Upskill
Guided, role-specific upskilling that builds lasting capability rather than a one-off training session.
- 02
Quickstart agents
Agents tuned to your role and industry, useful from day one.
- 03
Connect your data
Grounded in your own systems rather than generic answers.
- 04
Outpace off-the-shelf AI
Tailored, connected, and governed, so it goes further than ChatGPT or Copilot.
Example agents
Competitive Radar
CEO & CMO
An always-on read on your market and rivals.
Board pack generator
CEO & CFO
Board-ready commentary, drawn from your numbers.
Contract & spend auditor
CFO & COO
Renewals, off-market terms, and duplicate tooling, surfaced.
More, built for every seat.
Rolling out to Firestarter clients first.
Book a callProof
Real engagements, named when they're ready.
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Time to light the fire.
From AI uncertainty to a board-ready roadmap in six weeks.